KulturarvNord (Heritage North)

KulturarvNord is a framework for strategic cooperation between eleven art and cultural history museums in North Jutland. The starting point for collaboration is to improve the ability of the museums to exploit their academic and experiential potential. The goal is to initially develop and implement communication and networking projects, which envisages close collaboration with industry and tourism.

This cooperation also provides for other joint initiatives:

■ Developing more effective joint marketing of museums
■ Develop communication platforms that make it easier to establish cross-communication projects
■ Build and maintain expertise in areas where museums are traditionally weak, for example IT , fundraising, marketing
■ Develop shared administrative tools

Besides the potential for cooperation on these factual and technical areas, KulturarvNord enables museums to be strong and equal partners in cooperation with authorities, businesses, research institutions and the tourism industry. Only in this way have museums a real chance to help set the agenda in the areas where cultural heritage can be a significant factor in the overall development of North Jutland. Museums can clarify their great potential and get the strength to lead from the front in the development of cultural projects. Projects centred on cultural heritage will attract more tourists to the area, make the area more attractive to establish new businesses and attract skilled workers to North Jutland.

But first and foremost this strengthening of museums, which this cooperation can enable, will provide better and more exciting museums for the benefit of the region’s population.